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ABCDEF: are people tools?


Are people tools in the hands meeting architects, to influence participants? It sounds a bit weird but on the other side, it is about time we see professionals (and volunteers or staff) of all sorts as a category of tools in designing better meetings. Our participants are people and consciously deploying ‘non participant’ people to assist, facilitate, inspire, motivate and even drive meeting objectives is probably the most logic and maybe even the most effective thing we can do.

What Color is Your Event?

This book approaches the communication value of live experiences through events and meetings. It provides a refreshing and unique perspective on the correlation of advertising and public relations and the relationship among these three disciplines to increase the efficacy of a business message.

Successful Events for Not for Profit Organisations

This book is designed to demonstrate the need for a strategic approach to event management. Everyone involved and interested in the strategic role that events can play will gain insight from the areas discussed.

With practical examples and thought provoking questions in every chapter, we see how the event organiser and senior management can together shape the events business for the benefits of stakeholders or members.

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