5 Day Training: Certificate in Meeting Architecture

22 Aug 2016 09:00
26 Aug 2016 16:00
Turnhout - Belgium
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The 5-day training in Meeting Architecture is the most complete training available. Not only a meeting design process, but also a wide range of Tools, Techniques and science is addressed. A great training to bring a group of professionals or a region up to speed for the future of events.


Meeting Architecture is the profession of designing and executing meetings, conferences and events based on measurable objectives. Meeting Professionals are seeing a huge amount of technology and other innovations and the Pressure to generate more results is growing.

Meeting professions should follow this training for these main reasons:
  • to stay up to date on the latest in technology and meeting design
  • to open up career possibilities by adding meeting design on participant logistics work
  • learning to discuss and convince partners and clients on the relevance of meeting design
  • to discover an ongoing stream of information via several resources

In small groups, the CMA students work on a future project from one of the students that gets presented on the last day.


This unique and is multidisciplinary Certification in Meeting Architecture (CMA) training includes the basic principles, all the latest innovations and incorporates essential knowledge from other industries and sciences and a toolbox to enhance meeting and event effectiveness.  The 5-Day Certificate in Meeting Architecture course is an intense and hands-on training program on all the Meeting Architecture core elements. It brings fundamental classics like formats and techniques, creative group work, Interaction, Hybrid meetings, etc. In all these topics the latest innovations and technology are shown, demontrated and used by the participants.

The group introduction is the start of a great few days of networking with great meeting professionals.

The three main pillars  

  1. PROCESS: The Meeting Architecture Process (MAP) including the ROI methodology (how to work with the meeting owner end the other stakeholders to come to an innovative and successful design)
  2. TOOLBOX: The Toolbox for meeting design: formats, experts, art, AV tools, technology... (What to use and what to do to make the design come to live and make an impact)
  3. SCIENCE: Sciences and other important meeting design components like Interaction, hybrid, social media, content capturing, production, ... (What crucial things on human psychology to remember when selecting tools or formats and helping speakers to improve)

The training environment in Turnhout is a large and flexible space to allow for all sorts of furniture, room lay-outs, and meeting formats.

The 5-Day Meeting Architecture training

Meeting Architecture focuses on innovation in  Motivation, Networking and Learning of participants. Good meeting design aims to drive the participant’s professional action, leading to impact and improving ROI. Like an architect that helps to build a house, a Meeting Architect builds a meeting in four phases:

Identifying the meeting objectives: What does this meeting need to accomplish?
Designing the meeting based on those objectives: using the CHATTY* toolbox
Executing the meeting: producing & making sure all is done according to plan/budget
Assessing the measured end-results and reporting

* Conceptual, Human, Artistic, Technical and TechnologY are the 5 categories of tools


The Meeting Design School in Turnhout sits next to a warehouse full of meeting design tools. Not only Advanced AV including the Catch-box and the necklace microphone and ICT including the latest devices, but also very unique tools like virtual presence robots like the Double and Kubi.

The training is very much hands on. With unique and up-to-date tools and technology, but also with formats, techniques and science.

Who comes to this course

Meeting planners, designers, producers, facilitators, consultants, etc. The course gives experience, innovative tools, templates, confidence and convincing language to add meeting design to the logistics conversation. It elevates meeting professionals from order takers to strategic partners. It goes from WOW to ROI, from good to great. MAP also works for suppliers such as venues, destinations etc. to make them more knowledgeable and speak the client’s language in this area.

People from different backgrounds / positions but all from the meeting industry and interested in designing better conferences & events.

How CMA helps meeting professionals

After the CMA course, Meeting planners can use Meeting Architecture for their own corporation or association meetings or events. They will be able to lead or facilitate workshops with meeting teams to develop objectives and design a meetings. It drives innovation, and value and therefore careers forward to future success.

Independent and agency planners can use MA to improve their success-ratio in winning projects and secure more business. The Meeting Architecture Process, the meeting design toolbox and the measuring can always be applied: for small meetings and for large conferences. 

Teamwork in a fun spirit around the case at hand. Creative brainstorming as well as using templates and standard forms.

The Certificate?

All participants get a certificate for this course. It is the highest level Meeting Design cours available. With a point collection via other courses , reading, conference attendance etc. A participant is set to become a Certified Meeting Architect. With anuoug acuumulated points via other education, training and experience this CMA course can result in an immediate certification as a CMA a Certified Meeting Architect. (Ask for the list of qualified courses and calculate your own position.)

40 proud students with their certificate. The MA course can lift entire teams or meeting professional comunities to the next level

The theory, the practice and the case

Every day has 4 segments and each segment includes a presentation full of examples and visuals. Several interval exercises, discussions, debate, etc. make it interactive and engaging. Several tools are demonstrated used every day and even operated by participants for true experience-based learning.  All the knowledge is immediately applied to a case so the practical use is tested and the information repeated. The case is constructed in group-work so the participants network and get to know other professionals well. Some evening activities are set for networking with even more participants. The last day is for case presentations, feedback summarizing and next steps.

Practical and applicable exersises, tools and techniques. experiece different room setups, meeting formats etc.


The Meeting Design Institute is Based in Turnhout, Belgium and the course and hotel are in the same city, close to Antwerp and in between Brussels and Amsterdam It is close to several countries with a meeting design culture, and easy to reach via several Airports: in Belgium Brussels, Brussels South Antwerp. In The Netherlands, Amsterdam or Eindhoven. Turnhout is a green town with some great Historic buildings.

This 10th century mote sits in the center of Turnhout at about 5 min walking distance, between the MD school and the hotel. 

The city of Turnhout lies close to several great and historic Belgian sites and cities like Bruge, Ghent, Brussels. It is well worth stayng an additional day or two.

We look forward to see you there.

The proud owners of the certificate

Several airports to choose from

You can fly to Eindhoven or Antwerp which are half an hour by car from Turnhout. The bigger airports in Brussels (1hr car or train) or Amsterdam (1H30 or train to Antwerp). Also possible is Paris (1H30 from Brussels by TGV) of Dusseldorf Germany.


For convention bureaus:





  • 5 room-nigts including breakfast (for the categories mentioning room-nights)
  • coffee, drinks and lunch
  • books, workbook, catalogue
  • all equipment for demo and testing


Feel free to call us before registering +321 44 88 31. In case more than one person from one organisation wants to register, contact us for a discount. If you volunteer to sponsor, demo, teach or  assist let us kow. This training will travel and is availble for a flat fee for a regional group of meeting professionals.


Belgian VAT at 21% will be added to the above rates unless you supply a valid VAT number when registering; participants from Belgium will in all cases pay VAT, but can ask for a VAT receipt.

The organisers keep the right to cancel the training up to one month before the announced dates. registration fees will be fully refunded. This will only happen in case of a low nr of participants or unforeseen events..

CMA 5days training description 07.pdf446.93 KB

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