Are you still pre-printing badges?

Event planners who don’t want to spend a portion of their budget outsourcing name badges have all felt the pain of creating their own name badges for hundreds or even thousands of guests. 

While pre-printing name badges can be one of the biggest headaches an event planner encounters and is probably universally disliked, it doesn't have to be that way.

Here are the top 10 reasons to switch to live badging now!

1. It's up to date
 
Live badging synchronizes visitor data in real time with your event registration platform. 
 
No need to close registrations days before the event to print your badges. You can easily accept walk-ins registered in your event-website and print the badge on site.


2. It's flexible
 
Live printing in different colours or designs per category, barcodes, QR codes, profile pictures, personal programs, RFID and NFC technology, automated font scaling, … all contribute to a better visitor and exhibitor experience.
 
3. It's sustainable
 
No more wasted badges for no-shows or name changes, and no more plastic pouches.
 
A full-colour butterfly badge is a sustainable solution. There are even biodegradable credit card Pet-G badges and clips available for high-end events.
 
4. It's faster
 
It takes only seven seconds from ticket scan to printed butterfly badge. With a full pass-through of 20 seconds per visitor, you can manage 250 check-ins per hour with only one unit – 4 times faster than finding a pre-printed badge on a tray. 
 
5. It's cheaper
 
No more valuable time wasted before the event. Self-check-in kiosks combined with manned registration desks reduce staffing up to 50 %. Full-colour onsite printing avoids shipping costs for pre-printing badge templates.
 
6. It's professional
 
Walk-ins and name changes receive the same quality badge as other visitors. No more handwritten or misspelled badges!

7. It's connected 
Live badging keeps track of all visitor arrivals. It also gives you a live count of the number of visitors checked in, as well as real-time visitor listings. You can easily step up to session scanning and lead scanning to get full demographics of your visitor behaviour. 
 
RFID and NFC chips can be encoded in the badge and connected to real-time visitor tracing.
 8. It's secure
 
Profile pictures can be printed straight from the registration database for secured access. 
 
Check-in data provide real-time visitor listings. You can even upload a blacklist to exclude unwanted guests. 
 
9. It's an opportunity
 
Large dual-sided butterfly badges provide enough space to include sponsor branding. In other words, it's an up-selling opportunity to your sponsors to create more visibility. 
 
Combined with lead scanning it provides valuable data enrichment for all stakeholders.
 
10. It's less stressful
 
Let's be honest: which meeting planner hasn't spent endless nights before an event preparing badges? 

And just when you think you’re ready, a new list with changes and 
cancellations turns op. You deserve a good night’s sleep – use your energy for more important things.
 
Danny Stevens, Founder & CEO, Fielddrive
@DannyFielddrive

Danny is a pioneer of the Belgian Event industry, as a founder and CEO of the leading event agency Event Masters since 1991 he managed over 3000 events and understands the needs of meeting and event planners as no other. With his team he created an in house developed platform EventDrive and focused on the added value of technology for the meeting industry. With RocMe and the partnerships with etouches and a range of technology partners his experience will add value to your events.

He’s a passionate traveler and photographer and always in for an adventure and out to discover new technology trends. He has been spotted riding enduro motorbikes trough the Australian outback and the African plains, diving the shores of Indonesia, kiteboarding the waves of Venezuela, discovering indigenous tribes in Ethiopia, taking areal photographs with drones in the Alps, looking for his golfbal in Andalusian bush, and dwelling technology fairs around the globe.

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