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Brave Ideas - Debut Group, New MDI Member

Full service communications agency providing inspiration and compelling journeys for your participants 


The Debut Group inspires and moves people toward action by connecting with them on an emotional level. They help businesses talk to the human in every employee—working with each individual to reach their full potential.

Science List

A comprehensive list fo science articles researched and sorted by Dominika Fudala.
All essential elements in a growing body of knowledge for the Meeting architects of the future.
The MDI dream is to create a book project, translating the articles to practical knowledge for meeting design.

Right-Handed and Left-Handed People Do Not See the Same Bright Side of Things

ScienceDaily (Feb. 2, 2010) — Despite the common association of "right" with life, correctness, positiveness and good things, and "left" with death, clumsiness, negativity and bad things, recent research shows that most left-handed people hold the opposite association. Thus, left-handers become an interesting case in which conceptual associations as a result of a sensory-motor experience, and conceptual associations that rely on linguistic and cultural norms, are contradictory.

Brain Needs 3D to Remember Faces

ScienceDaily (Sep. 10, 2010) — In our dynamic 3-D world, we can encounter a familiar face from any angle and still recognize that face with ease, even if the person has, for example, changed his hair style. This is because our brain has used the 2-D snapshots perceived by our eyes (like a camera) to build and store a 3-D mental representation of the face, which is resilient to such changes.

The Adolescent Brain: (Awkward) Window of Opportunity

(Psychology Today) With the onset of puberty, the beginning of adolescence is marked by pronounced hormonal changes in the human body. During this developmental period, increasing levels of growth hormones, gonadal steroids and adrenal androgens trigger a host of noticeable physiological changes that have become to be identified with pubertal maturation, such as the typical teenage growth spurts and amplified sexual dimorphism.

What's Your Name Again? Lack of Interest, Not Brain's Ability, May Be Why We Forget

(ScienceDaily) Most of us have experienced it. You are introduced to someone, only to forget his or her name within seconds. You rack your brain trying to remember, but can't seem to even come up with the first letter. Then you get frustrated and think, "Why is it so hard for me to remember names?"

Key Molecules Involved in Forming Long-Term Memories Discovered

ScienceDaily (Sep. 10, 2012) — How does one's experience of an event get translated into a memory that can be accessed months, even years later? A team led by University of Pennsylvania scientists has come closer to answering that question, identifying key molecules that help convert short-term memories into long-term ones. These proteins may offer a target for drugs that can enhance memory, alleviating some of the cognitive symptoms that characterize conditions including schizophrenia, depression and Parkinson's and Alzheimer's diseases.

Food for thought by Andrea Sullivan from Brain Strength Systems and The National Conference Center Professionals

Enhancing Meetings Through Food 
How can we increase the learning and the effectiveness in our meetings? 
"Meeting success is mainly impacted by meals served at breakfast and lunch." 

See how food, mind and body are connected in the following article: http://bit.ly/hcNftX 

10 Brain-Based Learning Laws That Trump Traditional Education

The Brain’s Natural Learning Trumps

The fields of cognitive psychology and neuroscience study how the brain takes in, stores, retrieves and applies information.

Cognitive scientists and educators are learning new ways to apply this information. It’s that application that has lead to these learning trumps.

Looking To Learn: Why Visuals Are So Important

How much do you learn from your sight? Take a guess.

The majority of scientific and education researchers agree that about 75 percent of your learning is through your vision. Wow, that’s a lot.

According to neuroscientist Dr. John Medina, “The more visual the input becomes, the more likely it is to be recognized and recalled.”

Infants And First Dates

Creating An Unforgettable Event: Unlocking Memory By Unleashing The Power Of Thinking

You are what you eat. What you see is what you get.
These idioms are familiar to most of us.
Here’s a simple truth: What you think about is what you remember!
The implication for your conferences, events and meetings are substantial.

Our Memory Is Like A Video Recorder?

The Neuroscience of Networking: Why Networking Matters To Your Conference by Midcourse Corrections

Your brain is passionate about one thing.

So much so that when it is not thinking about a problem or focused on something specific, it defaults to doing this one thing.

Neuroscientist Dr. Matthew Lieberman says that our brains have a passion of their own. “We know this because our brains seem to devote all of its spare time to this one thing,” says Lieberman.

Thinking About Thinking
So what is it that our brains really like to do?

How to Learn Successfully Even Under Stress by Science Daily

How to Learn Successfully Even Under Stress

Whenever we have to acquire new knowledge under stress, the brain deploys unconscious rather than conscious learning processes. Neuroscientists at the Ruhr-Universität Bochum have discovered that this switch from conscious to unconscious learning systems is triggered by the intact function of mineralocorticoid receptors. These receptors are activated by hormones released in response to stress by the adrenal cortex.
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The evolution of Meeting Formats, the rebirth of the Campfire Meeting

Long ago we had meetings around a campfire. A small group of people in a circle, listening to stories, debating, conversing, learning from each other.
Much later, in more recent ages, only the rich and powerful could talk to larger groups, armies and other audiences.
And even more recently, thanks to sound equipment, we all can afford to address a public, larger than the campfire crowd.

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